29 Aug, 2024

Crushing amazon eu: from zero to 10k euros monthly for a beauty brand

In this case study, we’re spilling the secrets of how we took a beauty & personal care brand, named Grace & Stella, from scratch to 10,000 Euros in monthly sales on Amazon EU. With Fullstream at the helm, managing both the Amazon store and PPC campaigns, we tackled challenges and celebrated victories across Germany, Italy, France, and Spain.

Background:

We partnered with Grace & Stella in late 2022 as they ventured into the EU market. They had a small footprint but big ambitions. Recognizing the need for expert assistance, they handed us the reins to manage their Amazon store and PPC campaigns to fast-track their growth.

Services provided:

We offered two powerhouse services: store management and PPC management. On the store management front, we optimized product listings, managed inventory, handled customer inquiries, and ensured a smooth shopping experience. For PPC management, we created killer ad campaigns, conducted keyword research, optimized bids, and kept a close eye on performance.

Growth and results:

By the end of May, we’d raked in over 60,000 Euros in the EU market due to our expertise and the magic touch from our design team, who created engaging, high-quality gallery images and stunning A+ content. We hit a major milestone with monthly sales soaring to 10,000 Euros, a tenfold increase since we started working with Grace & Stella.

Market focus:

Germany

Germany turned into a goldmine due to our effective store management and razor-sharp PPC campaigns. Through thorough market research, we identified key trends and tailored our approach. The results? Remarkable growth and increased market share in Germany.

Italy

Italy mirrored Germany’s success. The brand’s products clicked with the Italian audience, and our store management and PPC efforts played a pivotal role in driving sales and establishing a strong foothold.

France

France threw some compliance issues our way, initially slowing our growth. However, our legal team tackled the challenges head-on, ensuring full compliance with local regulations. Despite the setbacks, we overcame these hurdles and gradually regained momentum.

Spain

Spain’s growth was slower than anticipated. To adapt, we conducted extensive research to better understand consumer preferences. Armed with insights, we fine-tuned our PPC campaigns and implemented targeted strategies to boost sales.

Key success factors:

Effective store management

By optimizing product listings, improving the shopping experience, and promptly addressing customer inquiries, we significantly boosted sales and enhanced customer satisfaction. Our knack for navigating Amazon Seller Support also helped us resolve issues swiftly.

Strategic PPC campaigns

Our PPC success came from thorough keyword research, bid optimization, and constant refinement of our ad strategies. This approach maximized visibility and drove conversions.

Market research and adaptation

Recognizing the unique characteristics of each market, we invested in market research. This enabled us to tailor our strategies to each market’s specific preferences, driving better engagement and performance.

Lessons learned:

Proactive compliance management

Staying ahead of local regulations and proactively addressing compliance issues helped us avoid disruptions and maintain steady growth, even when faced with initial challenges.